Advising CEOs and Boards on their digital, content and marketing strategy.

Defining their purpose; structuring their marketing, digital and creative departments; developing Go to Market protocols; igniting innovation; creating multi-channel campaigns that win, retain and grow customers.

We turn marketing and content spend into profits (and keep a CEO’s personal brand growing along with their company profits).

Our specialist services include performance improvement programmes for events, business intelligence and SaaS companies.

ABOUT US

THINKING

Most mergers and acquisitions fail - here are 10 steps to ensure you are the exception

10 Steps to Acquisition Success (and One Top Tip) by David Gilbertson

70 – 90% of acquisitions fail according to the latest research from HBR. In this succinct, must-read before you begin any corporate activity, advice note, media guru and best selling author David Gilbertson, describes the top ten steps you need to take to ensure yours is the exception that succeeds.

CONTINUE READING

Why Community is the Answer

Zapnito asked me to speak at their annual Community Insights event on the Changing Landscape of Media and Marketing – and the Growing Power of Community within That. I explained that today’s landscape has been fundamentally shaped by 10 things that came out of the dot.com boom and bust. Publishers, associations and commercial event businesses can harness the power of community to drive their marketing ROI – but only if they stop mixing up product with promoters, get their pricing models in order and think strategically about the content they produce and share.

CONTINUE READING
READ MORE

BRANDS WE HAVE HELPED GROW

Brand-Image-1

Great marketing marries creativity with analysis. There is no conflict between the two. Don’t work with people or agencies who argue otherwise.

Susanna V. Kempe, Flying Trumpets

Flying Trumpets makes us smarter and better. They don’t just advise, they give you the toolkit to succeed – and through a mix of inspiration and insistence – ensure that you do. Flying Trumpets transformed our mindset on marketing within a single session and we haven’t looked back since.

Charles Theide, CEO, Zapnito

Flying Trumpets has helped us with our strategy, our sales, our customer experience, our marketing and our product enhancements. Whatever the problem we are facing, Flying Trumpets is a partner we consistently rely on.

Dan Kirwin, CEO, Beacon Events

Flying Trumpets are experts in B2B media businesses. They know the events and business information markets intimately. They know the players and more importantly still, what the numbers are really saying and how the KPIs stack up.

Adam Maidment, Partner, Kester Capital