
Flying Trumpets is founded on four principles about marketing, content, events and digital.
- Marketing is what powers a business. If you think of it with a reductive qualifier, or a negative conjoin – think “just marketing” or “marketing cost – it is being done wrong. Marketing is all about investing deliberately and carefully, in creating, communicating and delivering value for and to your target market; so that the return you receive, is a multiple of your investment, because you have successfully satisfied their needs.
Marketing is the art and science of creating and delivering value to satisfy the needs of a target market at a profit.
Philip Kotler
2. Content has always been king. The role of Chief Content Officer may be new but great content, has always been at the heart of successful marketing, events and digital. Whether you are joining the conversation, adding value to it or owning it, you need to match your content to your channel, audience and intended outcome.
3. Events provide a platform to inspire, educate, position your brand and motivate your audience to act. Whether you are a commercial events organiser looking to build your business; an association wanting to bring your membership together (and make some additional revenue in the process); an organisation hoping to impress your clients or employees; or an individual intent on building your personal brand; producing or just speaking at an event can be expensive, stressful and shambolic or high impact and profitable. It is all about knowledge, attention to 1000 details and execution.
4. Digital is ubiquitous and multi-faceted. Digital transformation, digital marketing, e-commerce, dot.com businesses and digital systems and infrastructure are all very different things. We’re really experienced, and with all due modesty, really good at the first four. We can introduce you to brilliant people and businesses who are good at the rest.
HISTORY
THE SENIOR TEAM

Susanna Kempe
Susanna Kempe, Founder, is a senior board director and strategic adviser to media, marketing, professional services and SaaS businesses with international multi-sector experience of digital transformation in B2B intelligence, education, fashion and media. Prior to founding Flying Trumpets, she was CEO of the leading trend forecaster WGSN. Other executive leadership roles include Chief Marketing and Strategy Officer of Emap (now Ascential), CMO and Investor Relations Director of Informa Plc and Group Content and Marketing Partner, Brunswick Group.

Louise Obadia
Louise Obadia, Senior Consultant, founded Adam Smith Conferences which she sold to IIR in 2004 and divested to Trinity Events Group in 2015. Her previous experience includes MD of Digital Media and New Business Development at Informa where she was responsible for identifying marketing service opportunities and integrating acquisitions in Finance, TMT and Life Sciences. She has carried out extensive market research for the trade show market and has detailed knowledge of the competitive landscape. She is an expert in conferences in Russia and emerging markets.

Jennifer Halbert
Jennifer Halbert, Account Director, is a marketing consultant with experience in both agency and client roles. She has a strong track record supporting clients’ brand strategy and campaign planning in FMCG, financial services, the legal market and healthcare as well as recent experience in luxury travel and the leisure market. Her experience includes international product launches and roll-outs. Jenny has worked in Asia Pacific on brand relaunches and new packaging developments as well as co-ordinating FMCG brand regional communications and advertising.