We provide advisory services for business intelligence, publishing, SaaS and dot.com companies.
Whether you are looking to benchmark your performance against competitors, improve your margins, grow exponentially or prep for exit, we have the experience and expertise to analyse, assess and advise you on your best course of action.
Flying Trumpets provides advisory services to propel your business forward.
Business Intelligence Advisory
Data, information and intelligence companies face relentless pressure from free content providers, fickle clients and undercutting competitors. We work with you to develop the right strategy, structure, product and people to win, retain and grow clients.
Services:
- Business and portfolio strategic review
- Performance improvement programmes for product, marketing, sales and account teams
- Product and pricing audits
- Subscription models and life time value planning
- Go to market approach
- Customer journeys and RAG based account management
- Content and digital transformation
- Acquisitions and strategic partnerships: due diligence, synergies identification, first 90 days planning and successful integration
- Exit prepping and achieving top tier multiples
Publishing Industry Advice
Trade magazines, special interest publications, academic journals and periodicals, and book publishers have all experienced structural challenges and extraordinary hurdles in the last decade. We have helped our clients find solutions that build on their brand legacy and turn digital from a growth destroyer into a growth driver.
Services:
- eCommerce and digital first optimisation
- Content, registration and paywalls
- Subscription and pricing models
- Life time customer value
- Author engagement and partner marketing
- Open access solutions
- Book launches and media communication
- Reader and subscriber community development
- Direct, digital and social media marketing campaign building
- Events, awards and auxiliary revenue streams
SaaS and Dot.com Support
Expectations are high from investors, shareholders, staff and clients when you run a SaaS or a Dot.com business. We understand the issues and challenges that you face to continue to grow and innovate whilst also keeping costs under control and putting in place the robust – but never stifling – framework and KPIs you need to demonstrate that you are ready for the next round of funding or ownership.
Services:
- Purpose, proposition and brand development
- Pricing models and product offerings
- Product development, sprints and version roll-outs
- Client onboarding and account management
- Go to Market strategy, planning and implementation
- Content marketing and thought leadership positioning
- Sales and marketing integration
- KPIs, scorecards and board reporting
I am a fan of Eric Schmidt and Jonathan Rosenberg’s book, How Google Works. One comment particularly resonates, they say that at Google, decision making is based on the principle that goes something like, “In God We Trust, everyone else needs to bring data”. It would be hard to find investors or boards that would … Continue reading “Should You Have Bilingual Speakers Sitting at Your Board Room Table?”
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