Content strategy, thinking and planning

The point about content is to attract and retain customers – and drive profitable engagement with them.

Flying Trumpets helps you create a winning content strategy, optimise content marketing and have the right technology in place to create, distribute, amplify and measure your content output.

If you are looking to enhance your brand awareness through content marketing, position your thought leadership, build your community, engage with your clients, or add content revenue streams, we can help.

Flying Trumpets provides consulting, performance improvement programmes and project management for content strategy, creation and impact.

Content Strategy

Know that content is now ubiquitous but not quite sure where it fits in your marketing, digital or product strategy? Have embraced content but are not seeing the activity translate into profits? Have activity that is siloed and departments that refuse to collaborate? Flying Trumpets has helped organisations in each of these situations rethink their content strategy.

Services:

  • Content strategy definition
  • Content teams, role and responsibilities
  • Content calendar planning
  • Unifying social media and content strategies
  • Goals, KPIs and content scorecards
  • Content audits and benchmarking
Content Marketing

Worried that your content marketing is not returning measurable results? Producing amazing content that not enough people read or share? Content teams and activities not fully aligned with the rest of your marketing campaigns? Consultants and sales teams not converting content based leads? Increasing content costs but not adding new revenue lines? We have helped organisations solve each of these problems.

Services:

  • Integrated campaign planning
  • Content amplification
  • Content to product marketing process mapping
  • User generated content promotions
  • Performance improvement programmes
  • Content as a revenue line
Content Systems

IT, marketing and digital teams all have a conflicting point of view about which systems you should be using? Aware that there are now so many more choices than your legacy technology but not sure if it is worth switching? Wondering how much to invest? Flying Trumpets can audit your current systems, make smart recommendations and even help you run a new implementation and launch.

Services:

  • CMS selection
  • Collaboration software options
  • Expert network platform choices
  • Social media and digital post planning
  • Systems audits
  • Systems build and launch projects

Why Community is the Answer

Zapnito asked me to speak at their annual Community Insights event on the Changing Landscape of Media and Marketing – and the Growing Power of Community within That. I explained that today’s landscape has been fundamentally shaped by 10 things that came out of the dot.com boom and bust. Publishers, associations and commercial event businesses can harness the power of community to drive their marketing ROI – but only if they stop mixing up product with promoters, get their pricing models in order and think strategically about the content they produce and share.

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Content strategy, thinking and planning

The 10 Things to Think About When Setting Your Content Strategy

Content is a great way to position your brand expertise, build your community, generate leads and grow revenue – done properly. Dive in without a clear strategy though, leave it to your most enthusiastic millennials, or – even worse – let your IT team lead the charge, and you are likely to do more damage than good.

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