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Social media and digital marketing is cost effective, measurable and – done well – game changing.

Social media and digital marketing is at once the toughest and easiest marketing channel available. It doesn’t take a digital native to succeed. It takes the ultimate blend of creativity and analytical rigour.

 

We help you to set and review your digital and social media strategies, optimise your digital and social media marketing, make the best technology choices and stay compliant.

Flying Trumpets provides consulting, planning and performance improvement programmes in digital transformation, digital and social media marketing, eCommerce optimisation and dot.com business acceleration.

Digital Strategy

Moving to a digital-first strategy sounds easy but in reality necessitates a complete overhaul of your people, product and processes – and that’s before you worry about the actual technology. Whether you are looking to transform your whole business, your portfolio, specific products or your marketing we can help you devise and refine your digital strategy.

Services:

  • Digital transformation
  • Digital teams, structures, roles and responsibilities
  • Portfolio reviews
  • Product refits for a digital environment
  • Digital marketing scorecards
  • Social media strategy setting
  • eCommerce builds and audits
  • Content and digital alignment
  • Dot.com business launch and scale
  • Dot.com business corporate activity and exit strategies
Digital and Social Media Marketing

Digital and social media marketing opportunities and best practise change rapidly. New platforms appear, functionality evolves, demographics change and media owners alter their algorithms and practises. Staying up-to-speed with the latest innovations and optimisation techniques whilst carrying out day-to-day activities can test the best marketing departments. We help you use digital and social media marketing to its fullest potential.

Services:

  • Contextual commerce
  • Experiential eCommerce
  • PPC, banner advertising and retargeting
  • LinkedIn and business community marketing
  • Social platforms including Facebook, Instagram,What’s App, Weibo and WeChat
  • Campaign planning and integration
Digital and Social Media Technology and Regulations

Tech giants, start-up SaaS businesses, Big 4 consulting firms, integrators and specialist software solution providers all promise to revolutionise your business and transport you to a digital and social media nirvana. We help clients cut through the noise and choose the systems and platforms that make sense for their strategy, people and budgets – all the while ensuring they stay in regulatory compliance without needing an army of lawyers to do so.

Services:

  • GDPR and data protection
  • Targeting technologies and services
  • Marketing automation, sales force and CRM integration
  • Social media planning systems
  • Systems audits and ROI reviews
  • Systems reporting and analytics

Why Community is the Answer

Zapnito asked me to speak at their annual Community Insights event on the Changing Landscape of Media and Marketing – and the Growing Power of Community within That. I explained that today’s landscape has been fundamentally shaped by 10 things that came out of the dot.com boom and bust. Publishers, associations and commercial event businesses can harness the power of community to drive their marketing ROI – but only if they stop mixing up product with promoters, get their pricing models in order and think strategically about the content they produce and share.

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Content strategy, thinking and planning

The 10 Things to Think About When Setting Your Content Strategy

Content is a great way to position your brand expertise, build your community, generate leads and grow revenue – done properly. Dive in without a clear strategy though, leave it to your most enthusiastic millennials, or – even worse – let your IT team lead the charge, and you are likely to do more damage than good.

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