We provide insight, advice and best practise for running, hosting and speaking at events.
If you are a commercial events business looking to improve your performance, an organisation looking to launch an events portfolio, a company considering events as a marketing channel or a business leader searching for the right thought leadership platform, Flying Trumpets can help.
Flying Trumpets provides consulting, strategic planning and best practise
implementation for conference, exhibition, festival, training and on-line businesses.
Commercial Events and Private Equity
Wondering whether to buy or invest in an events business? Think you are doing well but suspect you could improve your margins? See others charging more or growing faster and wonder how they are doing it? Feeling the impact of a cheap competitor and free events produced as marketing plays? Recognise that your senior team have been with you for a long time and seem to be stuck with one way of doing things? Know that some of your departments are solid but you are looking for superstars. We have helped businesses in each of these scenarios.
Services:
- Business and portfolio strategic review
- Performance improvement programmes for product, sales, marketing and operations teams
- Product and pricing audits
- Content and digital transformation
- Acquisitions and strategic partnerships: due diligence, synergies identification, first 90 days planning and successful integration
Events Mastery for Commercial, Membership, Publishing and Professional Services firms
Conferences, exhibitions, workshops, training courses and awards nights are high margin, cash generative, strong growth businesses. They also have low barriers to entry and can be painfully cyclical. It is tempting to add events to your core business but how do you know that you are running them properly? Our decades of industry experience launching every type of event and running leading, large event businesses with extensive portfolios, ensures that we can help you optimise your business.
Services:
- Management consulting: understanding the events playbook, maximising Technology support: database management, CRM audits, event app effectiveness, CMS recommendations, software integration strategy
- Purpose, brand development and marketing consulting
- Managing the customer experience: building the customer journey, understanding functional integration points, and dazzling on-site
- Sponsorship, exhibition and delegate sales strategy
Events as a Marketing Channel
Done well, events provide a platform to inspire, educate, position your brand, and motivate your audience to act. Done badly: they cost a lot of time and money, cause a great deal of internal angst and damage your organisational and personal brand. Giving your event to your PA or Chief of Staff to organise in their spare time, or asking your PR agency to find you a speaking slot, stacks the odds in favour of an “amateur hour” outcome at best. Do it the right way and you can be sure to dazzle
Services:
- Implementing a successful events strategy
- Choosing the right platform: how to find the perfect mix of halo effect, audience, access and billing
- Keynoting at high profile events: how to be invited to keynote at the world’s leading events
- Amplifying thought leadership: leveraging your presence, before the event happens, at it and until it happens again
- Hosting your own events: where inspiration, intelligence and engagement coalesce
- Measurement and ROI: how to know whether your marketing investment paid off
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