We develop marketing strategies and processes; assess, structure, hire and coach marketing and communications departments; and put in place end-to-end sales and marketing programmes to win, retain and grow clients.
If you are a CEO wondering if you are getting the best return on your marketing investment; a CMO looking to develop your team and improve your results; or a Chief Revenue or Commercial Officer wanting to ensure that you beat your number, Flying Trumpets can help.
Flying Trumpets provides marketing strategy, best practise and transformation programmes to ensure that your marketing investment delivers exceptional returns
Marketing Strategy
Know that your marketing department is active but not sure that it is producing results? Worried that you know what you are spending but not why? Hearing a lot about digital and content marketing but not sure where it fits in your strategy? Think that your marketing, communications and investor relations teams are working in silos? We have helped clients in all of these situations; they rely on us to help them identify marketing opportunities and put in place the strategy and campaigns to meet their business objectives.
Services:
- Marketing performance audit and review
- Marketing strategy development
- Purpose and proposition creation
- Brand: value, narrative, identity, guidelines, rebrand
- Marketing, communications and digital departments alignment
- Executive search
- Objectives, goals, KPIs and scorecards
- Marketing systems evaluation
Marketing Excellence
Each element of your marketing mix needs to be aligned and at peak performance. We work with you to ensure that every member of your team has the knowledge, skills and will to produce exceptional results.
Services:
- Database and community build
- GDPR compliance
- Digital and social media marketing
- Content marketing
- Thought leadership positioning
- Copywriting and email marketing
- Website development
- Brand awareness
- Trade show and events marketing
- Product and pricing
- Print and production optimisation
- Customer journeys
- Campaign building
- Innovation and ideation workshops
- Team structure, roles and responsibilities
- Mentoring and coaching services
Go To Market
“They never give us any leads”; “They never follow up on any leads that we give them”; “They think that having a coffee with someone is business development”; “I am constantly having to explain who we are because no one knows our brand”. Sound familiar? The gripes and disfunctionality about and between sales, marketing and consultants is legendary. Yet it doesn’t have to be. And really shouldn’t be. An effective Go To Market strategy, aligns and integrates the sales, marketing and expert teams to ensure you win, grow and retain clients.
Services:
- Market mapping
- Audience segmentation and personas
- GTM planning
- Sales funnel and pipeline development
- Lead generation and scoring
- Prospect marketing and key account nurturing
- Client relationship marketing
- Transactional and consultative sales strategy
- Sales and marketing integration
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