We work with leaders in technology and media, events and professional services to create bespoke strategies for winning, retaining and growing clients in a digital age.
Flying Trumpets helps you create actionable strategies that deliver results
Sales and Marketing Strategy
Have a great brand but not sure who is aware of it or how the market sees it? Have a really clear Go to Market process that your product and sales teams seem to ignore? Know that your marketing department is active but not sure that it is producing results? Hearing a lot about digital and content marketing but not sure where it fits in your strategy? Think that your marketing, communications, sales and investor relations teams are working in silos and don’t really seem to like let alone respect each other? We have helped clients in all of these situations; they rely on us to help them identify the right sales and marketing strategy to produce results.
Services:
- Marketing performance audit and review
- Marketing strategy development
- Purpose and proposition creation
- Brand: value, narrative, identity, guidelines, rebrand
- Marketing, communications and digital departments strategic alignment
- Go to Market strategy and internal buy-in
- Sales and marketing integration and collaboration strategies
- Objectives, goals, KPIs and scorecards
- Sales, marketing, content and customer relationship management systems evaluation
Digital Strategy
Moving to a digital-first strategy is easier said than done. To be successful necessitates a complete overhaul of your people, product and processes – and that’s before you worry about the actual technology. How will you protect your existing revenue stream, or will you choose to cannibalise it before someone else does? Can your real-world veterans make the switch to a virtual reality? Do the digital natives really understand the market? And is a table tennis table truly necessary? Whether you are looking to transform your whole business, your portfolio, specific products or your marketing we can help you devise and refine a digital strategy with real substance.
Services:
- Digital transformation
- Digital teams, structures, roles and responsibilities
- Portfolio reviews
- Product refits for a digital environment
- Developing bespoke digital products
- Building a collaborative working environment with creative, technical and commercial teams
- Integrating digital into the marketing strategy
- Digital marketing scorecards
- Social media strategy setting
- eCommerce builds and audits
- Content and digital alignment
- Dot.com labs and pure play business launches
- Dot.com business corporate activity and exit strategies
Business Innovation
When will your industry be disrupted? What will be the next big thing? How do you stay ahead of the competition? As the speed of change accelerates exponentially, innovation is critical to the success of any organisation. New ideas, methods, products and services need to be created, tested and nurtured. Ad hoc brainstorming sessions are simply not enough. Nor can you simply ask your customers to do your innovation thinking for you, per Henry Ford’s often quoted observation about faster horses. To innovate successfully, you need to understand your customers, your market, technological opportunities and look up and out, not inwards.
Services
- Market mapping and value chain evolution modelling
- Competitor benchmarking and review
- Customer segmentation, persona formulation, needs analysis and offer growth
- Blue ocean analysis: understanding the Insead theory, models and situational results
- Strategy optimisation, workshops, facilitation and execution
- Product development ideation, scenario testing and outcomes delivery
- What if inspiration, experimentation, testing and roll-outs
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