I am a fan of Eric Schmidt and Jonathan Rosenberg’s book, How Google Works. One comment particularly resonates, they say that at Google, decision making is based on the principle that goes something like, “In God We Trust, everyone else needs to bring data”. It would be hard to find investors or boards that would … Continue reading “Should You Have Bilingual Speakers Sitting at Your Board Room Table?”
One of my favourite passages in David Gilbertson’s Wine Bar Theory is when he says “Make sure you can describe your business simply. Then you can explain it to someone attractive you just met and are sitting next to at a dinner party or on a park bench. By the time you finish telling them … Continue reading “What Do We Do Again?”
A friend of mine (ex Telegraph and Cannes Lions to name but a couple powerhouse brands she has led) who is doing her masters in socio-linguistics, told me recently that she’s observed that the word marketing is normally used with a reductive qualifier or negative conjoin. Think “just marketing” or “marketing cost”. David Gilbertson, co-founder … Continue reading “Marketing Power”
In a speech first given at the TexPrint1 annual dinner for its board, supporters and luminaries, Susanna Kempe argues that boards should be run by creatives, not accountants, and for that to happen, we, the creatives, must finally, fully and unequivocally, reject the false opposition between creativity and commercialism. Thanks for the introduction and for … Continue reading “Creative Accountability”